Losing weight never tasted so good

Delicious Dieting

Losing weight never tasted so good



We believe

We gained weight in the first place because we ignored our natural hunger and fullness signals and we can lose it by re-learning to use those signals to guide when and how much to eat. We know that losing weight takes focus and effort, and we believe that you should only go through that hard work once.

Our manifesto for easy to sustain, permanent weight loss.

  • to achieve permanent weight change you need to change your eating habits permanently
  • weight loss can, and should be gently achieved. Brutal eating or exercise regimes should be outlawed
  • changing eating habits means taking one step at a time, starting from how you eat now. It does NOT mean overhauling how you eat overnight (as most diets have you do)
  • meal and snack times have to fit around your lifestyle
  • everything you eat should be real food, nothing that’s been doctored to be artificially lower in calories
  • what you eat should be the foods you already love, perhaps with some new discoveries.
  • when you know what foods are good for you, it’s not nutritional advice you need; it’s psychological advice about how to eat what and how much your body actually needs
  • mild gentle hunger every day is your greatest ally when it comes to losing weight
  • weight loss can, and should, be joyful and increase your self-confidence and self-esteem
  • we know that losing weight takes focus and effort, so we believe that you should only go through that hard work once and that the weight loss you achieve should be easy to sustain permanently
  • to achieve permanent weight change you need to change your eating habits permanently
  • changing eating habits means taking one step at a time, starting from how you eat now. It does NOT mean overhauling how you eat overnight (as most diets have you do)
  • meal and snack times have to fit around your lifestyle
  • what you eat should be the foods you already love, perhaps with some new discoveries. Everything you eat should be food that has not been doctored to be artificially lower in calories
  • we gained weight in the first place because we ignored our natural hunger and fullness signals and we can lose it by re-learning to use those signals to guide when and how much to eat
  • weight loss can, and should, be joyful and increase your self-confidence and self-esteem
  • weight loss can, and should be gently achieved. Brutal eating or exercise regimes should be outlawed
  • when you know what foods are good for you, it’s not nutritional advice you need; it’s psychological advice about how to eat what and how much your body actually needs
  • mild gentle hunger every day is your greatest ally when it comes to losing weight